As part of my design practice, the creative process is what I find most fascinating—often even more beautiful than the final product itself. It’s in this chaotic, unpredictable space where ideas and media collide, merge, and evolve in unexpected ways. The beauty of the moment, the total freedom, where nothing is linear, and inspiration can come from anywhere: a scribbled note, a torn photograph, or a conversation. It’s through this creative deconstruction that we break apart existing structures and perceptions, allowing room for something entirely new to emerge.

French philosopher Gilles Deleuze once wrote, “You never walk alone in the chaos, you need friends—concepts, ideas—who can lead you through.” In the act of creating, we are not just making something new, but reshaping the way we see and experience the world.

Come walk with me.