I’m a New York-based Creative Director and Graphic Designer with +10 years of experience in Art Direction, Brand Strategy and Design. I am French by heart, with a multicultural DNA, shaped by studying in Paris, living in Mexico City, Lisbon, and New York. My process is hands on: I swipe, sketch, design, compose, and build brand narrative with a keen eye for luxury, F&B and hospitality. I also serve as a jury member of the Art Directors Club and run Swipe Material®, a visual research service for agencies and brands who need an inspiration fix. 

From 2021 to 2024, I led international teams as Creative Director at forceMAJEURE, where I developed brand systems and elevated brand image for luxury liquors and spirits inspired by fashion and fragrance codes. My previous collaborations include work with renowned agencies and designers such as Jessica Walsh, Red Antler, Matte Projects, Philippe Starck, and Buzzman. Prior to that, I was an Art Director at Paperwhite-Studio and Favoreat, where I led teams on restaurant design projects in NYC, Los Angeles, Paris, and Chicago, crafted visual identities for LVMH, Veuve Clicquot, and curated immersive experiences for Château Gruaud Larose.

Selected clients:
Apple, Blue Apron, Campari Group, Casavol Brazil, Centro Biarritz, Cîroc Vodka, Diageo, Don Julio, Hennessy, ICFF, Juniper, LVMH, Slack, Swell.House, Tools for Humanity

Awards & Recognition:
2024: Muse Advertising Awards - Gold - Hennessy Pure White Campaign
2024: Global PAC Awards - Gold - Ciroc Honey Melon
2024: New York Product Design Awards - Silver - Henny White 25yr Anniversary Packaging
2023: WBDS Agency Design Awards - Silver - Cîroc Honey Melon Campaign
2023: Graphic Design USA - Gold - Cîroc Honey Melon Campaign
2023: Graphis Advertising Awards - Silver - Cîroc Honey Melon Campaign
2018: Pentawards - Silver - Tensaï Tea
2016: International visual identity award - Bronze - Off Paris Seine Hotel

Contact:
hello@hugochevallier.com
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