Favoreat Design INC
Tensaï Tea is an outstanding iced tea, like homemade, balanced blend of infused tea and fruits. A tea carefully chosen in the pure Japanese tradition and proceed from organic and sustainable farming. Very slightly sweetened with organic agave syrup, Tensaï Tea offers a perfect balance of tea and fruit.
With Favoreat we exoplored different creatives way to develop a pure, simple and strong packaging design. We worked on a range of patterns inspired by the flavors of each iced tea, by the shape we found in tea fields and croped them in a circle to connect with Japaneese flag or earth shape.
Then to break with the diversity of the patterns we used a grotesk typeface in order to be pure and neutral but with kick and not to use Helvetica.