Gene & Georgetti Chicago – Rebranding

Gene & Georgetti


Paperwhite Studio

Art director: Hugo Chevallier
Designer: Jean Pyo, Delphine Legrand, Mathilde Guirchoun

Gene & Georgetti was founded in 1941. Legends like Frank Sinatra, Bob Hope, & Lucille Ball along with international, national, and local politicians, have helped make it a classic old-time Chicago place to dine. The still family owned and run restaurant proudly boasts a legion of regular customers, some going back more than 50 years.

We were inspired by the rich history of the brand and worked with the family to revive the brand by bringing back vintage graphic elements paired with modern typography and illustrations.